Travelers don't stick to one device when researching and booking travel


Skift Take

The study shows that there are no easy answers for travel research and transaction sites and apps: With travelers willing to change devices by whim, location or activity, travel websites have to accommodate the devices within reach, and will have to be flexible enough to handle new devices to come.

Travel companies already knew that consumers are accessing their sites and apps using multiple types of devices, but recent research shows that individuals resort to "cross-device activity" when researching and booking travel. That's a finding from a recent JiWire Mobile Audience Insights Report, which traces first q