How VisitBritain Is Marketing the Royal Birth in Social Media


Skift Take

Surprisingly, a somewhat muted effort overall from VisitBritain, though in its defense the agency is letting its local media and indeed world media do the shouting from the rooftops.

For a country down in doldrums economically, the hoopla surrounding the Royal Baby birth is a chance for a tourism and spending bump, and U.K.'s tourism agencies are working overtime to make sure they capitalize on it in their own ways. Leading the charge is VisitBritain, the apex tourism