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Online Travel

Hipmunk Tries to Improve Hotel Bookings with Trip Types

Dennis Schaal photo
Dennis Schaal

Photo Credit: Hipmunk's heat maps enable users to view areas rife with shopping, nightlife or tourist spots and choose hotels based on the proximity.  Hipmunk

Skift Take

Hipmunk needs to make a big push to become a household name. Easier said than done. The redesign of its hotel pages is an attempt to speed and simplify the user experience, but somehow it seems more complicated than before.

Flight- and hotel-search site Hipmunk redesigned its hotel pages, inserting heat maps to depict hotels by their proximity to neighborhood nightlife, restaurants, and shopping, and also enabling travelers to search for hotels that are skewed toward business, kid friendly, luxury or romantic getaways. Oh, and don't worry: As you'll see from the Hipmunk Then and Now slideshow above, the site's goofy, buck-toothed, but seemingly lovable hipmunk mascot has survived the site designers' final cut. You've come a long way, Hipmunk, since your 2010 flights-only debut. This redesign doesn't touch or change Hipmunk's fabled Agony sorting for flights, a

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