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Priceline Redesign: Shatner Returns and It's All About Express Deals

Dennis Schaal photo
Dennis Schaal

Photo Caption: On this redesigned Priceline homepage (August 3, 2013), William Shatner (aka The Negotiator) still lives, but it's all about 45% off Express Deals these days. 

Skift Take

Priceline's new homepage is a lot prettier than its immediate predecessor. No, William Shatner isn't pretty, but he and Kaley Cuoco accomplish Priceline's goals of touting its Hotwire-like product, Express Deals, as bidding gets shuffled to the background.

[gallery ids="94393,94394,94395,94396,94397"] Priceline has quietly redesigned its homepage, and in line with its very successful 2013 advertising campaign, one that has put rival Hotwire on its heels, actor William Shatner returns to the homepage after being missing in action for awhile, along with his advertising-sidekick Kaley Cuoco, and Priceline's Express Deals product really comes to the fore. To get an idea of what's going on, take a look first at Priceline's homepage today, and beneath that is the homepage from June 2013. (And see above for an historical slideshow on Priceline's homepages over the years, replete with the 2001 tagline, "Airline Tickets at Warehouse Prices!" Here's the prior homepag

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