Subscribe
Login
Airlines

Visit Mum, the Guaranteed Tearjerker Ad Campaign from British Airways

Rafat Ali photo
Rafat Ali

Photo Caption: Still from the "Visit Mum" campaign by British Airways. 

Skift Take

"It has never been just about flying." The new BA ad tells of the reality of relationships in a globalized world, mundane when you abstract it, very real when you zoom in to the individual human level.

Usually most of the airline TV advertising these days gets caught up in touting the new features of the business and first class, or some generic montages about connecting the world. We've covered lots of them over the last year here at Skift. The latest "Visit Mum" ad campaign from British Airways takes the connections part to a very personal level, to the human to human relationship, and in the first video in the series, ex

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login