Skift Take
The mobile experience, both on smartphone and on tablet, is likely to be the website of the future, and airlines will need to strike a balance between helping dreamers dream and selling airline tickets.
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Travel inspiration can always use another shot of inspiration, and San Francisco-based digital agency Fantasy Interactive has a few ideas it thinks can help airlines move dreamers from inspired lurkers to happy bookers in fewer steps.
The firm created a website and video to share its vision.
Here's the video:
The progressive disruption that Fi speaks of would lead to airline websites with a clean user interface, filled with rich imagery, a user experience "that beckons the user to explore and discover" their travel options, and by implication, their own lives.
For a look at some of today's airline websites that are doing things ri
