Frontier Airlines’ Sweetheart Deal With Priceline a Boon to Flyers With Baggage
Skift Take
Frontier may have discovered that its attempt to get more direct purchases wasn't worth lost business from customers turned off by the $100 baggage charge, or it may hope to score popularity points by bucking the extra-fees trend. Either way, this is a win for Priceline, which now boasts one more reason to book through its site instead of the airline's.
