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Hotwire Replaces President as Priceline Makes Gains

Dennis Schaal photo
Dennis Schaal

Photo Credit: Here's a screenshot from a recent Hotwire's TV ad that was posted on YouTube and Hotwire's Facebook page. Hotwire has lost share this year and impacted parent company Expedia Inc.'s financial results.  Hotwire

Skift Take

A changing of the guard at Hotwire was inevitable given the challenges it has faced all year due to Priceline's advertising and overall gains. Hotwire's own advertising wasn't effective enough to blunt the onslaught.

William Shatner and Kelly Cuoco, the stars of Priceline's Express Deals advertising blitz, have notches on their belts as competitor Hotwire Group has brought in a new president. There was no official Expedia announcements about the shakeup, but Skift has learned that Hotwire Group president Clem Bason has left the post, a

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