Travel and Tourism’s Recruiting Problem: Reaching a New Generation


Skift Take

Despite its huge and continuing growth, the travel and tourism industry has a PR problem among Generation Y grads looking for serious business careers. The industry must fix its image quick, since it will be looking to fill millions of new jobs over the next few years.

Attempts to recruit top young talent into the travel and tourism industry are failing due to undergraduate students' misperceptions about careers in that field, says a new report from the World Travel and Tourism Council. The report found that college students have relatively negative impressions of the career opportunities travel and tourism p