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Holiday Inn Express Reinvents Stay Smart Campaign for a Digital Audience

Samantha Shankman

Photo Credit: A bed that literally pushes sleepers out of bed is the first funny gadget unveiled in CollegeHumor's Stay Smart videos.  CollegeHumor / Holiday Inn Express

Skift Take

Stay Smart 2.0 is a fascinating case study on how advertising has changed over the past decade and what it takes for hotel brands to adapt and stay relevant in a digitally driven world.

Holiday Inn Express is  teaming up with popular media brands including Buzzfeed, CollegeHumor, and "The Daily Show" to introduce the IHG brand to a new customer set. Holiday Inn Express revived its wildly popular Stay Smart TV campaign, which originally ran from 1998 to 2008, in April of this year. But the media landscape has changed significantly since the original campaig

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