Survey: Most Frequent Flyers Aren’t Faithful to Just One Loyalty Program


Skift Take

Like other recent research, these findings suggest that it takes a lot to set brands apart for service-concerned business travelers. Cultivating a strong identity with stylized lounges and brand-specific amenities may be the way to go.

Most frequent business travelers participate in more than one airline loyalty program, according to a new survey from professional services firm Deloitte. Seventy-two percent of Deloitte's busines