The New Chinese Traveler Is on the Move and Combines Business and Pleasure


Skift Take

As Chinese travelers become so highly sought-after, more and more information becomes available about their habits and preferences. This latest report is one of the most comprehensive yet.

The second annual Chinese International Travel Monitor, released yesterday by Hotels.com, offered some specific insights into the group that WTTC announced in April has become the world's top-spending tourists. Affirming some common assumptions, the report also gave fresh insight into the newly valuable demographic. In a major shift from a traditional preference for organized tours, more t