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Airlines

Hotels, Airlines, and Cars: How Travel Brands Stack Up in User Preference

Eliza Ronalds-Hannon

Photo Credit: Virgin America placed in travelers' top ten favorite airline brands this year for the first time, according to MMGY's survey.  Flickr / InSapphoWeTrust

Skift Take

MMGY's latest travel report offers a revealing snapshot of what frequent travelers see when they look at their options in the current market.

Some traditional front-runner brands began to lose their dominance this year as travelers' favorites, according to MMGY Global's 2013 Portrait of American Travelers. The report surveyed around 2,500 active leisure travelers, asking them to name the brands they prefer to use on trips. Each respondent was allowed up to three mentions. Airlines Of the airlines travelers rated, American and United had both won favor since the previous year, with each climbing five percenta

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