Travel Marketers Urge Fixes for Gmail Promotions Tab


Skift Take

If an email pitch ends up in Gmail's Promotions tab, did it ever exist? Google's changes to Gmail are a huge challenge to email marketers, and there is a lot of money riding on the remedies.

Travel marketers, including Viceroy Hotel Group and Travelocity, are urging their customers to tweak the setup of their Gmail in-boxes because of Google's decision earlier this Summer to divide them into Primary, Social and Promotions tabs. Of course, Viceroy Hotel Group and Travelocity hopes users