Howard Johnson Looks to Recapture Market with New Branding Initiative
Photo Credit: Howard Johnson's new lobby design is a mix of modern and retro furniture. The brights playful colors and fixtures are a 180 degree design change for the brand. Howard Johnson / Howard Johnson
Skift Take
What was once one of the most well-known hotel brands in the U.S. isn't any longer. The redesign is an attempt to reintroduce Howard Johnson to a new set of design-conscious travelers that have few preconceived perceptions of the brand.
