Subscribe
Login
Airlines

Best Travel Ads This Week: Companies Stick with Campaigns That Work

Samantha Shankman

Photo Credit: Screen grab of airBaltic's new ad attracting new employees.  YouTube / airBaltic

Las Vegas learned the hard way to not change what works when it brought back one of the most popular marketing campaigns in history, "What happens here, stays here." There are lessons in its reversal for other destinations and travel companies that keep searching for the next best promotion when what they have already attracts visitors. Holiday Inn Express learned that lesson and brought back its popular "Stay Smart" campaign. It's now featured in IHG's first European ad campaign, seen below. Costa Rica will likely come to a similar conclusion after shifting the focus of its campaigns from ecotourism to its people. Watch

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login