Skift Take
Hampton kept it simple the last two years, responding to its own market research with a renewed focus on young travelers, a growing demographic that is quintessentially accessible due to its constant social media use. That simple approach seems to be paying off.
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As we reported last week, new data from the travel and hospitality marketing firm MMGY Global, which releases an annual Portrait of American Travelers, showed this year that some traditional front-runner brands had begun to lose their market dominance to new traveler favorites.
Hampton Inn and Hotels, a subsidiary of Hilton, emerged as one of the latter. Twelve percent
