Skift Trends: 6 Characteristics of Independent Chinese Travelers
Vincent Trivett
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Earlier this month we launched our Skift Trends Report subscription service, and as part of that, the first report “Rise of the Chinese Independent Traveler" is most definitive report ever done covering what the next generation of Chinese travelers want from their experience.
While outbound travel for Chinese mainland citizens is still dominated by group tours that often bus the tourists from city to city, its growth is slowing
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