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TripAdvisor Launches Its First National Ad Campaign Touting Its Hotel Reviews

Dennis Schaal photo
Dennis Schaal

Photo Credit: TripAdvisor launched its first national advertising campaign. Pictured is a screenshot from one of the first two spots, "The Vacationer." TripAdvisor

Skift Take

TripAdvisor is entering a very crowded field this year as online travel companies have saturated the airwaves. Still, with $40 million to $50 million devoted to its campaigns, TripAdvisor is going to get the word out. And kudos for brilliant use of its iconic green review icons.

Delayed by a couple of months, TripAdvisor today launched its first national TV advertising campaign, touting how "every experience matters," and emphasizing the theme that its hotel reviews can ensure that no such experiences get wasted through uninformed trip choices. The debut, on the final day of its financial third quarter, includes two U.S. advertisements, "The Vacationer" and "Room Service." TripA

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