Skift Take
The Best Western brand is present worldwide in the form of converted or independent hotels. Building seamless technology for customers and operations is a tough task, but superior quality will eventually breed positive branding.
Best Western CEO David Kong is betting on high-quality service and smart data strategies to help the hotel group get over a rather large branding bump.
Best Western is nowhere near one of the hottest hotel brands today, but that hasn't stopped it from becoming one the largest hotel groups in the world. It's also using technology to make operations smooth and customers happy.
It recently partnered with JDA Software Group to gain insights from its reservation and occupancy data and continues to update its mobile apps for guests. Best Western also plans on launching an iPad app to complement its iPhone, Android, and Blackberry apps by the end of this year.
Earlier this month, Kong spoke about how the brand uses big data to drive brand loyalty at the panel, "A View from the Top: Hotel Industry Executives," at the Lodging Conference in Phoenix, Arizona. Speaking at the con
