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Dublin Airport Teams Up with Theatre Festival to Add Drama to Arrivals

Samantha Shankman

Photo Credit: As part of the campaign, a bowler-hat wearing ‘chauffeur’ will be at arrivals holding a plain white sign saying ‘Godot’. Dublin Airport Authority

Skift Take

The theatre sponsorship provides creative content for Dublin Airport to share and allows it to engage flyers and the local community without endlessly pushing its own attractions and features.

Dublin Airport is launching a new social media campaign in the name of the theater, or, as they would spell, the "theatre." As a sponsor of the 2013 Dublin Theatre Festival and the Gare St Lazare Players' production of the play Waiting for Godot, Dublin Airport Authority is using social media to promote the events via a series of tweets, audio downloads,

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