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Hyatt Turns to Twitter to Hear What Guests Want During Their Stay

Samantha Shankman

Photo Credit: Hyatt's PR Twitter account, as seen on an iPhone.  PlaceIt by Breezi

Skift Take

Hyatt may have cast a larger net by engaging guests on Twitter, but the discussion still leaves out a significantly larger percentage of customers who aren't on Twitter, or who are too busy traveling for business to engage in Twitter chats.

Twitter is becoming an invaluable platform for travel companies looking to help their customers.  But Hyatt Hotels turned the tables and asked for guests' help in late September when it hosted a virtual focus group to gain deeper insight into guests' needs. Hyatt organized four Twitter chats led by travel bloggers and influencers to take place throughout September 26. The discussions focused on travel routines, rituals, and tips.

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