Skift Take
With digital music destroying other parts of the music economy, live music is thriving and tourism as part of it cannot be underestimated as these numbers from UK show.
The British live music scene is thriving, even as digital has eaten up everything else in the music industry. According to a very interesting new report by UKMusic and VisitBritain released today, the headline number is this: 6.5 million music loving tourists attended a festival or gig in UK last year, generating spend of £2.2 billion ($3.5 billion) in the process.
The benefits go country-wide, unlike some of the other sectors of tourism which are heavily biased towards London, and supports at
