France Fights Image of Predictability by Promoting Experiences Outside of Paris
Photo Credit: Visitors relax in front of the Eiffel Tower in Paris, France. Flickr / Tommie Hansen
Skift Take
The tourism group is figuring out how to add an element of urgency to tourists' French aspirations as well as make it accessible to a broader group of tourists who aren't interested in expensive wine and cheese. All things considered, this is a struggle more destinations wish they had.
