New York State Ad Campaign Brings Nature to City Subways

Photo Credit: As part of New York State's fall and winter tourism campaign that was announced on Monday, the S train that runs between Grand Central and Times Square will be completely wrapped in images of the state. I Love New York
Skift Take
New York City subway campaigns are one of the easiest and most expensive ways to capture an attentive audience. The campaign is particularly clever since New Yorkers and visitors can take public transit directly to the destinations advertised.