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United Explains How it Can Improve: Fewer Discounts, Fixed-Up 747s

Dennis Schaal photo
Dennis Schaal

Photo Credit: United CEO Jeff Smisek explaining the company culture in a promotional video.  United Airlines

Skift Take

This stumbling and bumbling by United after the merger has been way longer than most people envisioned. Passengers indeed want a user-friendly experience through the booking and travel cycle, and won't be satisfied with "Fly the Friendly Skies" commercials.

Today was another United Airlines mea culpa day for its various executives, including CEO Jeff Smisek, who said the airline's third quarter financial performance fell "far short" of expectations. In addition to the airline's well-publicized weak performance in China in the face of increased competition, another factor was that United's revenue management system was using year-old projections and was "biased" toward accepting low-yielding fares early in the booking window, Smisek said. That has been corrected, and the airline will now put greater e

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