Skift Take
The hotel operators worry whether going green means sacrificing their service standards at times, and this study show it surely won't hurt. And there are bigger benefits beyond bookings, including energy savings and tax credits from local municipalities, among others.
Although there is an increasing awareness and demand from many groups in and around the travel industry for hotel operators to improve their sustainability and reduce their carbon footprint, a new research paper by two professors at the Cornell University's Center for Hospitality Research shows that booking revenues neither increased nor decreased for the green-certified hotels.
The study looked at data from Sabre’s Travelocity site, which uses an eco-friendly hotel label to flag hotels that have earned any of a dozen
