Skift Take
The Chinese millennial "G2 Generation" will comes out in hundreds of millions in the next decade, and change how travel products are consumed and marketed all around the globe. Are you ready?
We recently launched our "Skift Trends Report" series, providing you with intelligence briefing reports on various trends in the travel industry. This extract below is from our inaugural report The Rise of the Chinese Independent Traveler, the most definitive report covering what the next generation of Chinese travelers wants from their experience.
The shift from independent to group travel is still in the green shoots phase, but this trend goes hand-in-hand with a demo- graphic sea change for China: a second generation of affluent consumers coming of age. These discerning young consumers favor self-organized travel.
