Skift Take
Writing hotel reviews has become a common part of a travel experience. Guests and hotel managers are getting better at filtering through the noise to write and comment on the service and amenities that really matter.
Guests at U.S. hotels posted 25,000 fewer online reviews this summer than the same quarter last year. However, those reviews got more attention from hotel management and were more positive than those from previous years.
TrustYou's quarterly report on review trends looked at more than 250,000 U.S. hotel reviews from more than 250 sources and social media networks this summer.
The report found that travelers are writing fewer reviews, but that review scores and management response rates were on the rise throughout July, August, and September.
Hotels' "TrustScores," a number out of 100 that represe
