Skift Take
Not all trends are created equal, but they're good conversation starters nonetheless.
Euromonitor International released its annual global trends report today in conjunction with the World Travel Market trade fair in London.
It's a curious, eclectic list of nine trends spanning seven regions and two types of user behavior. And while they are called "trends," they're more like conversation starters about interesting habits and emerging behaviors.
The Americas: "PANKs – A New Demographic"
"PANKs" may not be the most annoying new term in travel, but it certainly distracts from the trend it's trying to describe, which is the "Professional Aunt, No Kids" demo. According to Research by Savvy Auntie estimates that there are 23 million PANKs in the US who spend US $9 billion annually on children.
We're leery about the opportunities her
