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Visit California Is Taking its Dreamers Campaign to the UK

Samantha Shankman

Photo Credit: The commercial shows hotspots across California, including the Beverly Hills Hotel.  Visit California

Skift Take

California's new ad focuses on accomplished Californians outside of the well-known celebrities and appeals to visitors' desires to visit a place that makes them want to achieve more, or just feel famous for a few days.

Visit California shows some pride for its well-accomplished residents in a new ad campaign that's set to air across the U.S. and UK. Visit California announced today at the World Travel Market that

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