Taking the Temperature of UK Cruise Consumers

Photo Credit: The Ocean Village cruise ship was built with UK travelers in mind. Flickr / Tom Mascardo
Skift Take
The cruise industry has taken a hard hit in U.S. and European markets recently, which could have some influence on survey respondents' intentions to cruise. However, there is still a sizable UK market of first-time cruisers on whom companies should be focusing their marketing efforts.