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Online Travel

Priceline Overtakes Expedia in Gross Bookings for the First Time

Dennis Schaal photo
Dennis Schaal

Skift Take

The changing of the guard is now official -- in more ways than one.

The biggest news that shocked online travel yesterday was that Priceline replaced long-time CEO Jeffery Boyd. But when you look beyond that headline, Priceline achieved another major milestone: It surpassed Expedia Inc in gross bookings for the first time. Gross bookings are the total dollar value of all travel sold, including taxes and fees. Priceline's third quarter gross bookings came in at $10.8 billion, a 37.5% leap over the same period a year earlier. That meant for the first time Expedia was looking up at Priceline from the number two position in gross bookings. Expedia's gross bookings in the third quarter increased a relatively tepid 15% to

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