Desktop Still Dominates the Travel Planning and Booking Process


Skift Take

Travel companies slow to set up mobile functionality may be comforted by this news, but mobile usage will only continue to rise due to changing consumer habits and the growth of travel in emerging economies where mobile devices are more common than desktops.

Despite the buzz about mobile booking, desktops and laptops still play the primary role during the travel planning and decision process. An average of 85 percent of travelers use a desktop or laptop to research a destination, shop for air tickets and hotels, and plan activities. This is significantly larger than the average 17 p