TripAdvisor Edges Into Kayak's Hotel Turf In Deal With Bing


Skift Take

The deal, particularly the desktop element of it, is a good one for TripAdvisor, even if Microsoft has struggled to become a force in travel.

Kayak became Microsoft's travel technology partner in 2011, but TripAdvisor today announced a couple of deals with Microsoft as it usurps a bit of Kayak's turf. TripAdvisor quietly began powering hotel search on Microsoft's Bing.com about six weeks ago, replacing Kayak. Kayak still powers Bing.com's flight search. Nathan Clapto