Skift Take
Hotels are in the business of sleep, except very few of them help travelers understand the personal and economic costs of sleep deprivation and poor sleeping habits.
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Over a decade ago, The Benjamin Hotel in Midtown Manhattan promoted the importance of good sleeping habits by introducing one of the industry’s first Sleep Programs. That included a full-time Sleep Concierge, special attention to jetlagged guests, and a comprehensive pillow menu offering everything from organic filling to embedded speakers for iPods.
In October, The Benjamin partnered with sleep expert Rebecca Robbins, co-author of Sleep for Success!, to teach the entire hotel staff about how to sleep better and why it’s important. She says the consequences of consistently poor sleep are widely underestimated throughout the hotel industry, which is in an opportune position to advance knowledge of good sleeping habits and well-being in general.
The partnership coincides with the unveiling of newly renovated guest rooms, the final phas
