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JetBlue Takes a Shortcut to Add Apple Passbook Capabilities

Dennis Schaal photo
Dennis Schaal

Photo Credit: In JetBlue's updated iPhone app, passengers can choose to add their mobile boarding passes to Apple Passbook for convenient display at the airport. JetBlue

Skift Take

JetBlue really needs to devote more resources to its tech capabilities. It is finally getting around to it with its imminent satellite-based Wi-Fi, but the airline needs to stay on top of its game.

A year-and-a-half after Apple launched Passbook for mobile boarding passes, JetBlue has added the capability for its iPhone-wielding passengers, and the airline did so in a somewhat unconventional way. Instead of doing most of the Apple Passbook integration in-house, JetBlue used the SITA Mobile Boarding Pass API to implement the feature, which conveniently

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