Hotel Industry’s Quest to Go Local Is Reaching Slightly Absurd Proportions

Rafat Ali

December 6th, 2013 at 8:20 AM EST

Skift Take

Lets be a bit more real in the marketing of local in hospitality. And a little less lame.

We are all for hotels embracing a taste of local to help guests have more authentic and deeper experiences in the cities they're staying in. In fact, we wrote an entire report on the subject. But this new promotion from Hotel Indigo is, well, if not the lamest attempt we've seen, surely a big stretch. Indigo, part of the world's largest hotel company InterContinental Hotel Group, portrays itself as v

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