Booking Sites in the UK Just Got the OK to Offer Lower Room Rates Than Hotels
Photo Credit: The InterContinental London Westminster has won accolades as a hotel that caters to business travelers. InterContinental Hotels
Skift Take
The UK's Office of Fair Trading has made the hotel industry a bit more competitive, but the new rules have their limits. Booking.com and Expedia aren't permitted to advertise discounted rooms to the general public, but will only do so for members of their loyalty programs and other closed groups. Still, it puts hotels at a disadvantage.
