American Airlines Offers VIP Service At More Airports Than Any Other Airline


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Lufthansa's Guide Service has an international flair that other VIP services don't: It is offered in 51 languages at Frankfurt and 33 languages at Munich airports. That translates into very personalized service as the airline values some customers much more highly than others.

At a time when airlines such as Delta and United have devalued miles in their frequent flyer programs, making redemption of an award ticket more costly, 14 airlines around the world have rolled out VIP services for their most high-value customers, according to a report from IdeaWorks Company (pdf). Taking top honors for the broadest rollout in terms of the 14 airports where the program is available, is American Airlines' 5 Star Service, the report shows. American now charges $250 for the first person at U.S. airports and $300 abroad in a  program that includes personal escorts for departures, connections and arrivals; priority check-in and streamlined security and immigration processing; assistance at the gate; he