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Cruises

Norwegian Cruise Line and Bigger Competitors Take Their Battle to TV

Dennis Schaal photo
Dennis Schaal

Photo Caption: Norwegian Cruise Line CEO Kevin Sheehan (left) on the Norwegian Getaway after its christening February 7 in Miami. 

Skift Take

NCL CEO would like to see a less competitive cruise environment where there would be less discounting and everyone could raise pricing. Utopia isn't lurking around the next corner.

Like online travel sites grappling with a glut of TV advertising in 2014, Norwegian Cruise Line CEO Kevin Sheehan laments the fact that his two larger rivals, Carnival and Royal Caribbean, are currently filling the airwaves with commercials. NCL, Carnival Cruise Lines, Princess Cruises and Royal Caribbean are all running TV commercials now (embedded below). "Royal Caribbean is a spot advertiser of the Olympics and Carnival is a national advertiser," points out Stewart Chiron, a cruise expert. "It is a very complex time

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