Skift Take
At what point does the point of these safety videos fade into obscurity as everyone searches for a viral hit? At what point does stretching the boundaries for a creative hit mean these videos become parody of themselves? Next up: some airline should do a parody safety video around new genre of safety videos.
And the new "creative" airline safety videos continue to drop, with surprising regularity now.
Air New Zealand has been a pioneer of course, and Virgin America has followed its brand of high energy videos. So much so that at some point the message of these videos are completely lost, and the game then purely becomes how viral can the video go.
Case in point: the new Virgin Atlantic safety video, at almost 6 minutes long one of the longest videos in the genre. At first glance, cleverly done in the self-aware nod as is in vogue in
