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Best Travel Ads This Week: Building Brand Awareness Through Humor

Samantha Shankman

Photo Credit: Hotels.com creates the character, Captain Obvious, to show why travelers should book through their site.  YouTube / Hotels.com

Skift Take

Humor is an easy method for connecting with viewers and one that many travel companies use to make potential visitors and customer feel good about an experience they know little about.

This week's roundup of travel ads tells short stories around brands in an attempt to humanize the experience each company wants to provide the viewer. FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARC

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