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Online Travel

Orbitz Worldwide Acquires Travelocity Affiliate Network

Dennis Schaal photo
Dennis Schaal

Photo Caption: Orbitz Worldwide has acquired Travelocity's private label business, which means Orbitz will be powering parts of Yahoo Travel. 

Skift Take

Now that Travelocity has unloaded its North American websites to Expedia and its private label business to Orbitz Worldwide, the largest remaining question is who will buy Travelocity's European holdings, including LastMinute.com.

Orbitz Worldwide acquired certain assets and contracts from Travelocity's affiliate network, the Travelocity Partner Network. The operations will be integrated into Orbitz Worldwide's white-label network, the Orbitz Partner Network, which handles operations such as the American Express consumer travel site. Travelocity's private label partners include Yahoo Travel, Kayak (for assisted bookings), Visit Orlando, AAA, Visit Orlando, Bahamas tourism, and others, including som

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