Florida Finds That the Best Place to Advertise Is Inside Your Refrigerator
Photo Credit: Visit St. Pete teases OJ buyers with a 'Win a Free Trip to Florida' graphic on the front of cartons country-wide. Visit St. Petersburg
Skift Take
The creative campaign highlights the power of mobile, not just for keeping brands in constant contact with consumers, but as tool that lets consumers immediately act on real-life product prompts.
