Americans in Switzerland Don’t Stay Long But Spend A Lot


Skift Take

Insights into specific traveler behavior give destinations the opportunity to target the demographic with the goal of lengthening their stay, expanding their choice of attraction, or highlighting activities for a larger set of visitors.

Americans account for eight percent of all foreign hotel stays in Switzerland, with their overnights only superseded by than Germans, Brits, and the Swiss themselves. And their presence is poised t