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Airlines

New Bill Would Unbundle Airfare Costs for Advertising Purposes

Samantha Shankman

Photo Credit: House Transportation Committee uses this image to show how much the average American passengers is paying in government fees and taxes for a standard $300 air fare. Transportation & Infrastructure Committee

Skift Take

Average American flyers care more about what they'll actually pay for air travel than where every dollar goes, making the current ad regulations more consumer-friendly and fares easier to search.

A new bill aims to reverse the Department of Transportation's 2012 full-fare advertising rules and make it so that airlines and booking websites must display fares separated by base fare, government-imposed taxes, and mandatory fees in all fare ads. The Transparent Airfares Act of 2014, introduced in the House yesterday, would mandate airfare ads state three separate numbers: the base airfare, government-imposed fees, and the total cost of travel. House Transportation and Infrastructure C

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