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VacationRoost Acquisition Means HomeAway Alternative Could Be Developing

Dennis Schaal photo
Dennis Schaal

Photo Credit: The Westin Mission Hills Resort & Villas in Rancho Mirage, California, is part of the Starwood Vacation Network. Starwood Vacation Network

Skift Take

VacationRoost with LeisureLink could be a distribution alternative for vacation rental owners -- if the combined company has the resources to get the word out, and the volumes to prove it.

For vacation rental owners looking to rent their places in the U.S., HomeAway and, to a lesser extent, Flipkey are the only games in town, but VacationRoost's acquisition of LeisureLink this week at least has the potential for an alternative to emerge. Salt Lake City-headquartered VacationRoost acquired LeisureLink, a Pasadena, California-based distributor of vacation rental properties that had raised around $17 million since its founding in 2006. The transaction marries VacationRoost, which was str

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