Priceline Acquires Qlika Micro-Targeting Startup for $3 Million for Agoda Brand
Photo Credit: Priceline's Bangkok-based Agoda brand hopes to fine-tune its paid-search marketing by using the resources of newly acquired Qlika, an Israeli startup. PlaceIt by Breezi
Skift Take
If any company were an expert in search engine marketing, you'd figure it would have to be Priceline since it's had so much practice and success. It is a testament to the complexity of the genre that the Priceline Group decided to go out and acquire a tiny, 2-year-old startup to further advance the effort.
