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Online Travel

Online Booking Abandonment Is Huge in Travel as Consumers Comparison Shop

Rafat Ali photo
Rafat Ali

Skift Take

The rise of metasearch as led to consumers comparison shopping in big ways, the shopping cart abandonment numbers are in line with that.

Online booking abandonments - that is, consumers clicking to put a fare in shopping cart but never following through -- is a huge issue in travel, and in a world of rampant comparison shopping by cons

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